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State of
Identity
. 2025

Unlock the Future of IAM​

SEPTEMBER 18

HELSINKI

Exclusive opportunity to hear from top international experts  

A free executive event on digital identities for business, cybersecurity and compliance.

 

Join us on September 18th, 2025 at HUONE Wave Kluuvi, Helsinki for a unique event focused on how digital identities enable trusted services, regulatory compliance, and new business opportunities.

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In a landscape shaped by EU regulation, cybersecurity threats, and the rise of AI-powered services, this is a rare chance to hear directly from experts and industry pioneers, including a global retail leader such as IKEA and leading Nordic innovators like Elisa, right here in Finland.​​​​

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Contents:​

  • Regulatory perspective when developing digital services by Erottaja Attorneys

  • Future identity trends from enterprises like IKEA

  • eIDAS regulation updates from the Ministry of Finance 

  • Digital consumer & company business development experiences by innovators like Elisa

  • Governing access rights in complex healthcare environments with Päijät-Häme Wellbeing District

  • International technology insights and more

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Audience:

  • CIOs, CDOs, CISOs, digital service & product owners, digital transformation leaders, IAM professionals

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The on-site event offers a valuable opportunity to network and gain insights from industry leaders shaping Europe's digital future.

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Participation is free – but seats are limited.

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Register by September 11th, 2025 to secure your spot.

The Speakers

INDUSTRY EXPERTS

Agenda

INDUSTRY INSIGHTS & NEW IDEAS

08:30 – 09:00​ Registration​

​Coffee, breakfast and networking

09:00 – 09:15​ Opening words - Tiina Hentunen-Vanninen & Joonatan Henriksson, Haidion

Introduction to the contents of the day and practicalities - welcome to the event!

09:15 – 10:00​ Keynote: Regulation Meets Business - Kari-Matti Lehti, Erottaja Attorneys

What are the legal essentials for offering digital Services in the EU?​

10:00 – 10:30​ Customer IAM - Eija Moisala, Elisa

Customer identity at the core of digital consumer and company businesses.

10:30 – 10:45​

Break and networking

10:45 – 11:15​​ Healthcare IDM Reboot - Teemu Mäkelä, Päijät-Häme Wellbeing District

Healthcare IDM Reboot: Restoring Trust and Efficiency

11:15 – 11:45​ TBA

TBA

11:45 – 13:00​

Lunch and networking

13:00 – 13:30 eIDAS & the EU Digital Identity Wallet - Teemu Kääriäinen, The Finnish Ministry of Finance

Practical impacts of eIDAS 2.0 regulation - how to prepare?

13:30 – 14:00​ IAM stoppable - Thales

Partner presentation

14:00 – 14:45​ Post-cloud IAM - Martin Sandren, IKEA

Over the last decade IAM systems have had adapt to the adoption of fast-growing landscape of cloud services and their ever expanding catalog of entitlements. The latest addition to this soup are Managed Cloud Platforms and AI agents.
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How do you ensure your IAM system still handles all the business critical systems and processes in this brave new world? 

14:45 – 15:00​

Break & networking

15:00 – 15:30​ Ping Identity

Partner presentation

15:30 – 16:00​ ; The cybersecurity situation in the current unstable geopolitical environment - Aapo Cederberg, Cyberwatch Finland

Partner presentation

16:00 – 17:30​​ Wrap-up and afterworks​

Great networking opportunity with your peers, with drinks and small cocktail bites.

Partners

GOLD SPONSORS

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SILVER SPONSORS

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Registration

Registration

Venue - HUONE Kluuvi

Address

Kluuvikatu 7 HELSINKI

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You can access the lift to HUONE Kluuvi from the corner of Yliopistonkatu and Kluuvikatu (Kluuvikatu 7).

Room

Wave meeting room, 4th floor.

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Venue is accessible by wheelchair.

More information

STATE OF IDENTITY 2025

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ORGANIZED BY HAIDION

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"An event to advance identity security and connect professionals shaping the future of digital trust."

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