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State of
Identity
. 2025

Unlock the Future of IAM​

SEPTEMBER 18

HELSINKI

Exclusive opportunity to hear from top international experts  

A free executive event on digital identities for business, cybersecurity and compliance.

 

Join us on September 18th, 2025 at HUONE Wave Kluuvi, Helsinki for a unique event focused on how digital identities enable trusted services, regulatory compliance, and new business opportunities.

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In a landscape shaped by EU regulation, cybersecurity threats, and the rise of AI-powered services, this is a rare chance to hear directly from experts and industry pioneers, including a global retail leader such as IKEA and leading Nordic innovators like Elisa, right here in Finland.​​​​

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Contents:​

  • Regulatory perspective when developing digital services by Erottaja Attorneys

  • Future identity trends from enterprises like IKEA

  • eIDAS regulation updates from the Ministry of Finance 

  • Digital consumer & company business development experiences by innovators like Elisa

  • Governing access rights in complex healthcare environments with Päijät-Häme Wellbeing District

  • International technology insights and more

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Audience:

  • CIOs, CDOs, CISOs, digital service & product owners, digital transformation leaders, IAM professionals

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The on-site event offers a valuable opportunity to network and gain insights from industry leaders shaping Europe's digital future.

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Participation is free – but seats are limited.

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Register by September 11th, 2025 to secure your spot.

The Speakers

INDUSTRY EXPERTS

Agenda

INDUSTRY INSIGHTS & NEW IDEAS

08:30 – 09:00​ Registration​

​Coffee, breakfast and networking

09:00 – 09:15​ Opening words - Tiina Hentunen-Vanninen & Joonatan Henriksson, Haidion

Introduction to the contents of the day and practicalities - welcome to the event!

09:15 – 10:00​ Keynote: Regulation Meets Business - Kari-Matti Lehti, Erottaja Attorneys

What are the legal essentials for offering digital Services in the EU?​

10:00 – 10:30​ Customer IAM - Eija Moisala, Elisa

Customer identity at the core of digital consumer and company businesses.

10:30 – 10:45​

Break and networking

10:45 – 11:15​​ Healthcare IDM Reboot - Teemu Mäkelä, Päijät-Häme Wellbeing District

Healthcare IDM Reboot: Restoring Trust and Efficiency

11:15 – 11:45​ IAM without noise - Kaarina Satamo, Nordea

Kaarina will discuss how the basics of IAM remain surprisingly consistent across businesses and industries over the years. Stripping away complexity and buzzwords, Kaarina focuses on simple, proven principles that build trust and deliver real business value – without the noise. 

11:45 – 13:00​

Lunch and networking

13:00 – 13:30 eIDAS & the EU Digital Identity Wallet - Teemu Kääriäinen, The Finnish Ministry of Finance

Practical impacts of eIDAS 2.0 regulation - how to prepare?

13:30 – 14:00​ Blurred Lines: Trust, Identity & Accountability in the Age of AI Agents - Ward Duchamps, Thales

AI agents are increasingly embedded in our digital lives, from commerce and customer support to dating and social media. As their adoption accelerates, they challenge existing identity and security infrastructures in unprecedented ways. 

Drawing on recent academic research and startup initiatives, the session outlines current approaches. 

14:00 – 14:45​ Post-cloud IAM - Martin Sandren, IKEA

Over the last decade IAM systems have had adapt to the adoption of fast-growing landscape of cloud services and their ever expanding catalog of entitlements. The latest addition to this soup are Managed Cloud Platforms and AI agents.
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How do you ensure your IAM system still handles all the business critical systems and processes in this brave new world? 

14:45 – 15:00​

Break & networking

15:00 – 15:30​ Establishing a New Level of Trust: Identity for Fraud Protection and Secure Third-Party Access - Gagan Delouri, Ping Identity

As digital ecosystems grow increasingly complex, organizations face mounting challenges in balancing seamless user experiences with robust security controls. Identity has emerged as the cornerstone for mitigating fraud and enabling secure access—particularly as third-party integrations and remote partnerships proliferate. 

This session explores how modern identity solutions can be strategically leveraged to establish a new level of trust across digital interactions. 

15:30 – 16:00​ The cybersecurity situation in the current unstable geopolitical environment - Aapo Cederberg, Cyberwatch Finland

Partner presentation

16:00 – 18:00​​ Wrap-up and afterworks​

Great networking opportunity with your peers, with drinks and small cocktail bites.

Partners

GOLD SPONSORS

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SILVER SPONSORS

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Registration

Registration

Venue - HUONE Kluuvi

Address

Kluuvikatu 7 HELSINKI

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You can access the lift to HUONE Kluuvi from the corner of Yliopistonkatu and Kluuvikatu (Kluuvikatu 7).

Room

Wave meeting room, 4th floor.

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Venue is accessible by wheelchair.

More information

STATE OF IDENTITY 2025

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ORGANIZED BY HAIDION

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"An event to advance identity security and connect professionals shaping the future of digital trust."

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